Director of Military Admissions
A Director of Military Admissions owns the full admissions process for current and prospective students across assigned regions, with a focus on military market penetration, lead generation, and student enrollments. This is a sample job description from Excelon Associates, modeled on a national education group role, that you can adapt as a template for your own hire.
What does a Director of Military Admissions do?
The Director of Military Admissions manages all aspects of the admissions process for current and prospective students within designated regions. The work centers on military market penetration, lead generation, and converting qualified prospects into enrolled students who start on time.
Day to day, the role blends territory promotion, presentations, and lead-generating events with relationship building across the military and veteran community. Success depends on visibility in the field, consistent follow-up, and the leadership to keep regional teams aligned with admissions goals.
Military market penetration is the work of building an education provider’s presence and reputation within the military community, including active-duty bases, the National Guard and Reserves, and veteran organizations, so that qualified service members and veterans choose to enroll.
Where does this role sit?
What are the key responsibilities?
- Promote the client across assigned geographic territories, enroll qualified prospects, and ensure the timely start of new students.
- Deliver engaging presentations and lead-generating activities within territories as required.
- Proactively follow up with potential students using phone, email, and direct mail.
- Generate referrals through networking with instructors, students, graduates, and employers.
- Represent the organization at career fairs, both in person and virtual, to expand the network and develop strategic relationships.
- Drive Military Base development and visits, engage with local and state veteran organizations, and foster relationships with the National Guard and Reserves.
- Support campus leadership in coordinating veteran student activities and initiatives.
- Provide leadership and strategic guidance to achieve admissions goals and operational objectives.
- Maintain accurate and timely documentation and reports.
- Communicate daily with the Vice President of High School and Military Admissions.
- Conduct weekly campus calls to offer training and guidance.
- Extensive travel, up to 80 percent monthly, is required.
How is success measured?
- Effectively manage conversion rates, show rates, and start rates.
- Lead management and event coordination.
- Enhance referral-generating activities.
What background fits this role?
This role requires a candidate with strong leadership capabilities, strategic planning skills, and the ability to thrive in a fast-paced environment. Comfort with heavy travel and genuine familiarity with the military and veteran community make a candidate far more effective in the field.
A hiring note from Excelon
Military admissions is a trust-driven market. Service members and veterans can tell quickly whether a recruiter understands their world, so the candidates who succeed here are usually the ones with real ties to the community and the stamina for an 80 percent travel month. We weigh demonstrated relationship building on bases and with veteran organizations more heavily than a polished sales resume.
The best military admissions directors are not selling enrollment; they are helping service members map education to the next chapter of their lives.
Frequently asked questions
How much travel does this role require?
Extensive travel, up to 80 percent monthly, is required. The role is field-based across assigned regions and depends on regular in-person presence at military bases, career fairs, and veteran organization events.
Who does the Director of Military Admissions report to?
The Director communicates daily with the Vice President of High School and Military Admissions and supports campus leadership in coordinating veteran student activities and initiatives.
What markets does this role focus on?
The role centers on military market penetration: developing relationships with military bases, the National Guard and Reserves, and local and state veteran organizations to generate qualified leads and enrollments.
How is performance measured?
Success is measured through conversion rates, show rates, and start rates, along with lead management, event coordination, and referral-generating activity across the assigned territory.
What background fits this role best?
The role suits a candidate with strong leadership capabilities, strategic planning skills, and the ability to thrive in a fast-paced environment. Familiarity with the military and veteran community is a meaningful advantage.
Need to hire a Director of Military Admissions?
Excelon Associates recruits admissions and student recruitment leaders for education providers nationwide, including roles focused on the military and veteran market. Retained executive search since 2007, headquartered in Asheville, NC.
Excelon does not discriminate on the basis of race, religion, sex, gender, sexual orientation, national origin, marital or veteran status, disability, age, or any other characteristic protected by law.
More Sample Job Descriptions
Templates you can adapt for your own roles.