Marketing Manager, Global Higher Education Hub

The Marketing Manager will lead the development and execution of regional marketing strategies to support student recruitment, brand awareness, and local engagement. This individual will oversee regional marketing efforts, collaborate with global teams, and ensure that all campaigns, content, and initiatives align with broader institutional objectives while remaining locally relevant.

Key areas of impact:

Key Responsibilities

Strategic Planning and Reporting

• Develop and execute annual regional marketing plans aligned with institutional growth objectives and local market dynamics.
• Establish reporting frameworks to track campaign performance, KPIs, and ROI.
• Provide regular insights on market trends, competitor activity, and growth opportunities.

Campaign Development and Execution

• Lead the rollout of integrated marketing campaigns across digital, social, events, partnerships, and PR.
• Adapt global messaging frameworks to resonate with regional audiences.
• Support the full recruitment funnel from awareness through application and enrollment.

Digital, Social and Content Marketing

• Manage regional digital channels including web, social media, and email campaigns.
• Oversee the creation of high-impact content including student stories, alumni features, employer partnerships, and video assets.
• Ensure all digital platforms are optimized for user experience and engagement.

Student Recruitment Support

• Develop targeted campaigns and materials to support recruitment and conversion.
• Produce region-specific marketing collateral for prospective students and stakeholders.
• Collaborate with admissions and recruitment teams to align messaging and timelines.

Stakeholder and Relationship Management

• Build strong working relationships with global marketing and external relations teams.
• Partner with academic leadership, regional teams, and external partners.
• Represent marketing in leadership discussions and strategic planning initiatives.

Events and Brand Activation

• Lead the planning and execution of regional events including open houses, information sessions, fairs, and partner engagements.
• Ensure a high-quality and consistent brand experience across all events.
• Identify and execute relevant PR and media opportunities.

Team Leadership

• Manage and develop regional marketing staff.
• Set performance expectations, track outcomes, and support professional development.
• Foster a collaborative and high-performing team environment.

Compliance and Additional Responsibilities

• Ensure all marketing activities align with brand standards, institutional policies, and applicable regulations.
• Support broader strategic initiatives tied to growth, partnerships, and global expansion.
• Take on additional responsibilities as needed to support the success of the hub.

Required and Preferred Qualifications

Required

• Bachelor’s degree or equivalent professional experience.
• Proven experience delivering marketing strategy across strategic, tactical, and operational levels.
• Experience using data, insights, and market research to inform decision-making.
• Demonstrated ability to manage teams and deliver measurable outcomes.
• Experience developing campaigns for diverse or international audiences.

Preferred

• Advanced degree or professional marketing certification.
• Experience in higher education, international recruitment, or global marketing environments.

Skills and Competencies

• Strong written and verbal communication skills.
• High-level stakeholder management and influencing ability.
• Strong organizational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Analytical, detail-oriented, and results-driven mindset.
• Ability to adapt quickly and operate effectively across global teams and time zones.
• Commitment to diversity, equity, and inclusive practices.

Search Conducted by Excelon Associates

Excelon Associates is a retained executive search firm headquartered in Asheville, NC, with offices in Boca Raton and Delray Beach, FL. We specialize in senior leadership and growth-focused appointments across higher education and professional training sectors worldwide. We work closely with institutional leadership to identify individuals who combine commercial performance, operational strength, and strategic vision.

For confidential consideration, please apply through our platform below or visit our candidate registration page to submit your resume for future opportunities.