Marketing Manager, Global Campus, Florida (Remote)

Marketing Manager, Global Campus Role Overview

Excelon Associates has been retained by the University of East London (UEL) to recruit a Marketing Manager for the UEL Global Campus. This is a remote role based in Miami, Orlando, or Tampa, Florida, responsible for designing, delivering, and evaluating regional marketing plans that support student recruitment, brand visibility, local engagement, and hub activities as UEL builds its US presence.

This is a build role, not a maintenance role. UEL's US presence is early-stage, and the Marketing Manager operates with the autonomy and pace of a startup inside a 125-year-old institution, designing regional marketing from the ground up with real ownership of results. Much of the work is self-directed, often serving as the marketing function on the ground while collaborating with UK-based teams across time zones. The UEL Global Campus leads the university's international education and partnership initiatives, including study abroad, the Turing Scheme, and collaborative research. Marketing professionals in higher education of this kind are often credentialed through bodies such as the Chartered Institute of Marketing or the Institute of Data and Marketing.

Key Responsibilities

Strategic Planning and Reporting

• Contribute to annual regional marketing plans aligned with UEL's global strategy and local market needs.
• Develop reporting structures to track marketing activity, campaign performance, and KPIs, feeding insights back to the Global Campus Director and UK External Relations.
• Produce regular updates on regional market trends, competitor intelligence, and opportunities for increased visibility and engagement.

Campaign Development and Delivery

• Lead regional implementation of integrated marketing campaigns across digital, social, events, partnerships, and PR.
• Ensure campaigns align with brand guidelines while remaining tailored for cultural and regional relevance.
• Coordinate with central marketing teams to adapt messaging frameworks for hub-specific audiences.
• Deliver campaigns supporting expression of interest, application, and conversion stages.

Digital, Social, and Content Marketing

• Manage hub-specific digital channels, including webpages, social media, and email marketing, in line with UEL's brand and regional objectives.
• Oversee the creation of compelling content, including stories, videos, testimonials, student and alumni features, employer partnerships, and hub activities.
• Ensure regional webpages are accurate, current, easy to navigate, and optimized for user experience.

Student Recruitment and Conversion Support

• Support recruitment through targeted content, communications, and conversion campaigns tailored to regional audiences.
• Produce region-specific marketing collateral for prospective students, influencers, partners, and applicants.
• Collaborate with UK Admissions and Recruitment to align messaging and timelines with central processes.

Relationship Management

• Build strong, collaborative relationships with UK External Relations teams.
• Maintain close working relationships with Global Campus Directors, academic representatives, and local partners.
• Represent marketing at hub leadership meetings and regional strategic discussions.

Events and Brand Activation

• Plan and support regional events, including open days, information sessions, fairs, corporate visits, alumni gatherings, and partner engagements.
• Ensure all events adhere to UEL brand standards and deliver an excellent visitor experience.
• Oversee regional PR and media opportunities where relevant.

Team Leadership and Line Management

• Manage and develop Marketing Executives and Coordinators based in the hub as the team grows.
• Set clear objectives, monitor performance, and identify training needs.
• Foster a collaborative, high-performing marketing culture and deputize for the Head of Marketing (UK) where appropriate in global contexts.

Compliance and Other Duties

• Ensure marketing activities comply with UEL policies, brand guidelines, and relevant legislation, including data protection.
• Support other hub-wide initiatives aligned to growth, partnership development, and international strategy.

Qualifications

Education and Qualifications

• A relevant bachelor's degree or equivalent professional experience.
• Desirable: a higher degree, professional marketing qualification, or membership of a recognized marketing body such as CIM or IDM.

Knowledge and Experience

• Demonstrated success working remotely and independently, ideally in a startup, early-stage, or lean-team environment where you built rather than inherited.
• Experience delivering marketing at strategic, tactical, and hands-on operational levels.
• Experience using data, insight, and market research to inform marketing plans.
• Experience managing marketing teams to deliver measurable outcomes.
• Experience developing marketing for diverse or international audiences.
• A track record of resolving problems using creativity, initiative, and sound judgment.

Communication

• Excellent written and verbal communication skills.
• Strong influencing and stakeholder management abilities.
• Ability to communicate with credibility, tact, and diplomacy across cultures and time zones.

Planning, Initiative, and Drive

• Proven ability to plan, prioritize, and manage multiple projects simultaneously without close supervision.
• Comfort with ambiguity, shifting priorities, and a high volume of work.
• High attention to detail, results-driven, and self-motivated, with a commitment to equality, diversity, and inclusive practice.
• Desirable: knowledge of student recruitment, international education, or global marketing, and experience navigating cultural differences in marketing and communications.

Compensation

• Base salary range of $100,000 to $115,000 USD, commensurate with experience.
• Fully remote within the United States, based in Miami, Orlando, or Tampa, Florida.

Who Thrives as a Global Campus Marketing Manager

This role rewards a builder. The strongest candidates have marketed remotely and independently in a startup, early-stage, or lean-team setting, where they created programs from scratch rather than inheriting them. They move comfortably between strategy, tactics, and hands-on execution, and they own outcomes without day-to-day oversight.

It is a full-stack marketing seat. People who do well here run integrated campaigns across digital, social, content, events, and PR, use data and market research to shape plans, and support the full recruitment funnel from interest to conversion. As the hub grows, they manage and develop a small local team while keeping everything aligned to central UK brand and process.

Finally, this is a cross-cultural, cross-time-zone role. The best fit communicates with credibility and diplomacy across the US and UK, builds strong relationships with external relations, admissions, and local partners, and thrives amid ambiguity, shifting priorities, and a genuinely heavy workload, all in service of raising UEL's profile in the region.

About Excelon Associates and UEL

Excelon Associates is a retained executive search firm founded in 2007, headquartered in Asheville, North Carolina, with offices in Boca Raton and Delray Beach, Florida, and a growing international recruitment practice across higher education. This search is being conducted on a retained basis by Excelon Associates on behalf of the University of East London.

Founded in 1898, the University of East London is in Year 5 of its ten-year Vision 2028 strategic plan, advancing careers-first education and a clear path to the jobs of the future. Its Global Campus leads UEL's international education and partnership initiatives worldwide. You can browse current open roles, review recent campaigns, or explore the firm's higher education recruitment practice.

Frequently Asked Questions

How to Apply for This Marketing Manager Role

UEL is an inclusive equal opportunities employer and a disability confident employer, and values all applications. Reasonable accommodations are available during the recruitment process on request. Excelon does not discriminate on the basis of race, religion, sex, gender, sexual orientation, national origin, marital or veteran status, disability, age, or any other characteristic protected by law.