Admissions Associate, Morrow, GA

Admissions Associate Role Overview

Excelon Associates is recruiting on behalf of a confidential postsecondary institution seeking a bilingual Admissions Associate in Morrow, GA to support student enrollment, community outreach, and prospective student engagement. This role works closely with the institution’s Hispanic and Latino student population, including prospective students and families who may require Spanish-language support throughout the admissions process.

Spanish-English fluency is required, along with strong cultural competency, community outreach experience, and the ability to clearly explain academic programs, enrollment requirements, and student expectations in a professional and ethical manner. The Admissions Associate reports to the Director of Admissions and/or Campus Director, and interacts with community-based organizations to develop referral and outreach resources that promote the institution within its target communities. Ethical recruitment of this kind is guided by standards from bodies such as the National Association for College Admission Counseling and the American Association of Collegiate Registrars and Admissions Officers, and by U.S. Department of Education requirements on accurate program representation.

Key Responsibilities

Prospective Student Engagement

• Maintain current knowledge of the institution’s history, goals, admissions requirements, and academic programs to provide complete and accurate information to prospective students and community partners.
• Serve as the initial campus liaison between prospective students and other departments, including Financial Planning, Placement, and Academic Advising.
• Arrange campus visits and conduct or supervise campus tours for prospective students.
• Conduct student interviews in accordance with institutional policy, administer entrance and placement testing, and advise students on academic requirements and enrollment expectations.
• Ensure prospective students and their families clearly understand all terms and conditions of enrollment, providing Spanish-language support where appropriate.

Lead Management and Enrollment

• Accurately determine, track, and report sources of inquiries.
• Maintain accurate and up-to-date records in the institution’s CRM system.
• Manage prospective student leads through follow-up calls, emails, mailings, text messaging, and other approved communication methods to maximize lead conversion and enrollment outcomes.
• Develop effective bilingual telephone communication and follow-up practices designed to maximize enrollment results.
• Support completion of the admissions process by securing required documentation, reviewing enrollment materials, and arranging any necessary pre-enrollment conferences with Academic Advisors.
• Manage and coordinate the admissions process for ongoing prospects and provide weekly status updates to management.

Community Outreach and Lead Generation

• Develop prospective student leads through referrals and community outreach.
• Interact with members of target communities for lead generation, institutional branding, and relationship development.
• Ensure appropriate marketing resources are available and participate in approved community visits and presentations.
• Assist academic departments as needed with new student academic participation matters and provide translation support when appropriate.
• Assist with student retention efforts as needed and upon request.

Performance and Standards

• Operate as a performance-based professional who understands that enrollment and graduation outcomes are key measures of success, along with minimizing student debt and encouraging student personal investment.
• Represent the institution honestly and ethically, performing all duties in the mutual best interests of the institution and prospective students.
• Perform other duties as assigned.

Qualifications

Required

• Spanish-English fluency.
• Demonstrated ability to support Hispanic and Latino prospective students, families, and community members.
• Strong cultural competency and the ability to communicate effectively with diverse student populations.
• Positive work history in customer service, sales, admissions, enrollment, outreach, or a related field.
• Minimum of two years of formal postsecondary education.
• Strong communication, follow-up, and organizational skills.
• Ability to work in a goal-oriented, performance-based environment.
• Ability to maintain accurate records and manage prospective student activity through a CRM system.

Preferred and Additional Expectations

• Commitment to ethical student recruitment and accurate representation of academic programs.
• Willingness to participate in community outreach, presentations, and referral development activities.
• Willingness to accommodate the work schedule required for the role, including schedule adjustments for community-based lead generation when institutional lead flow is not sufficient to meet enrollment goals.

Who Thrives as an Admissions Associate

This role rewards a bilingual relationship-builder who genuinely connects with prospective students and families. The strongest candidates are fluent in Spanish and English, bring real cultural competency with Hispanic and Latino communities, and can explain programs, costs, and enrollment expectations clearly, honestly, and with patience. Comfort being the first friendly point of contact for a family navigating college for the first time matters as much as any technical skill.

It is also a goal-driven, performance-based seat. People who do well here work a CRM with discipline, follow up consistently across calls, texts, and email, track where inquiries come from, and keep enrollment moving toward monthly targets. They see conversion and graduation outcomes as the measure of a job done well, alongside minimizing student debt and encouraging student investment.

Finally, this is a community-facing role. The best fit is willing to get out into target communities, build referral relationships with local organizations, represent the institution at visits and presentations, and generate leads directly when institutional lead flow needs support, all while holding to ethical recruitment and accurate program representation.

About Excelon Associates

Excelon Associates is a retained executive search firm founded in 2007, headquartered in Asheville, North Carolina, with offices in Boca Raton and Delray Beach, Florida. The firm recruits leadership and specialized talent across higher education, post-secondary career education, healthcare, financial services, and government, including admissions and enrollment roles.

This Admissions Associate role is a confidential search conducted by Excelon Associates, with a recruiter as the single point of contact through screening, interviews, and offer. You can explore the firm’s higher education recruitment practice, browse current open roles, or review recent campaigns to see the kinds of searches Excelon runs.

Frequently Asked Questions

How to Apply for This Admissions Associate Role

Excelon does not discriminate on the basis of race, religion, sex, gender, sexual orientation, national origin, marital or veteran status, disability, age, or any other characteristic protected by law.