Vice President of Enrollment Management

  • Full Time
  • San Antonio, TX
  • Austin, TX

Vice President of Enrollment Management

Summary
The Vice President of Enrollment Management serves as the chief strategist on all matters related to program enrollment. This position has full responsibility for creating, leading, and managing a comprehensive enrollment program that incorporates best practices in recruitment, admissions, and lead-based management.

Essential Duties, Responsibilities, and Expectations: 

  • Overseeing all aspects of the admissions operations and is responsible for developing, implementing, and overseeing the execution of a multi-year and annual comprehensive enrollment plan with appropriate goals that include strategies to recruit and enroll students;
  • Developing annual admissions forecasts, predictive models, and budgets; building, leading and motivating the appropriate teams to ensure that enrollment goals are met;
  • Developing and implementing an integrated marketing and communication plan in partnership with the SR VP of Marketing on print and electronic recruiting collateral, using research-based decisions on message and delivery mediums;
  • Providing comprehensive statistical and data-informed analyses necessary to make sound policy decisions;
  • Monitoring and assessing data to evaluate the effectiveness of recruitment efforts and scholarship programs, including social media, marketing, and other emerging technologies that enhance yield with potential students and their families;
  • Developing and using existing and emerging technologies to communicate and build relationships with students, families, community colleges, and secondary school leadership;
  • Planning, implementing, monitoring, and evaluating the specific programs, services, and functions designed to meet institutional objectives related to enrollment management to optimize net tuition revenue;
  • Evaluating and improving the practices of the student enrollment experience, including timely, effective, and positive engagement with students and families throughout the entirety of their experiences with admissions.
  • Optimizing the use of available federal, state, and institutional resources in the recruitment and retention of students while ensuring campus compliance with all federal and state agencies’ regulations and policies;
  • Leading the collaboration between financial aid and enrollment management to identify, prioritize and proactively implement scholarship plans;
  • Identifying target audiences, establishing enrollment goals, and developing and executing effective enrollment management plans designed to attract students;
  • Perform other duties as required or assigned.\

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