Job Title: Marketing Data Scientist
Summary: This role, reporting to the Director of Digital Marketing, will be responsible for delivering data-driven, actionable insights to help optimize marketing performance. The position will assist in measuring and optimizing campaigns and investments across paid, owned, and earned digital channels to drive engagement, brand equity, and increase profitability.
To accomplish this, the Marketing Data Scientist will leverage marketing measurement techniques, including channel mix, models, a/b testing, multi-touch attribution, and synthetic control groups, to quantify the impact of marketing tactics on business and financial outcomes in the short and long term. They will collaborate with our Agency and marketing managers to deliver analytically derived insights to optimize digital marketing efficiency and maximize campaign profitability.
Internally, the Marketing Data Scientist will work collaboratively with finance, and admissions to reconcile lead data across data sources including Velocify, CampusVue, Google, Datorama, and other platforms to determine one source of truth.
Technical skill requirements for this role include strong data and technical skills and will have a strong understanding of business and marketing performance.
This position also requires adherence to CHCP’s core values, which are the basic elements of how we go about our work. They are the practices we use (or should be using) every day in everything we do. Our core values are a small set of timeless guiding principles, which we live by and include:
Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.