How to be Found by Recruiters on LinkedIn

How to Get Recruiters to Find You on LinkedIn

With so many people on LinkedIn, it may seem like an impossibility for recruiters to find the right candidates to fit the unique roles their clients are searching for.  However, with the use of a few simple strategies any seeking candidate can elevate their chances of being found. If you haven’t worked with a recruitment agency before and you are actively or passively seeking new opportunities, it’s worth your time.  For starters, recruiters only get paid when you are offered and accept the position.  There is no cost to you, therefore they will do the heavy lifting in helping you prepare for the interview, coordinate the timing, and help source your resume. Secondly, your resume goes into a larger pool of opportunities for future consideration.  Another great reason to work with a recruiting firm is that they will almost always guarantee to get the right candidate in front of the hiring manager for their client.  This gives you a massive advantage over the “cold-call-and-apply” approach. 

Build Your Digital Brand:

Consider starting a blog about your passion and career interests, the more you promote yourself on LinkedIn and other social media platforms, the stronger your search value goes up.  Your exposure alone makes you stand out to recruiters seeking to fill roles in your areas of expertise. By simply sharing content, you will gain followers and recruiters are more likely to land on your profile.

Get Specific:

Diversify your professional portfolio on LinkedIn, in most cases, the roles recruiters look to fill are heavily detail specific, this is the reason companies use recruitment firms to identify and provide the right candidates.  Therefore, the more professional diversity your profile has the better.  Some examples are ‘open to relocation’, specific titles like ‘Controller’ ‘K12’ or ‘MSN, BSN, RN’ will help recruiters draw down your specializations.

Make Contacting You Easy:

We cannot tell you how many times recruiters hit a dead end when trying to reach people who have outdated contact information. Is a potential 20 or 30 percent increase in salary worth your time to optimize your contact information. If you do not want to share a personal cell phone, consider creating a google voice number, a job specific email, accept all pending invitations, and ask to only be texted first. 

Use Keywords:

Key words are essential, recruiters will search for specific keywords to industry, so if your LinkedIn profile is too generic and does not speak to your skills and industry position, you are likely at the bottom of the virtual line.  For example, if you are an admissions representative, be specific, admissions, higher education, recruitment; use data points to support your outcomes, and make sure to update your skills with keyword bullet points.

Open to Hire:

The open to hire feature on LinkedIn may be a good tool to use if you are transitioning or seeking new opportunities.  In line with this, adjust your preference on the LinkedIn privacy settings to who can search for you.

Contribution by: Michael Yakubov, Manager of Recruitment Operations at Excelon Associates